Why use a buyer or audience persona?īuyer personas keep you focused on addressing customer priorities instead of your own. Keeping your buyer persona (or persona s) in mind keeps the voice and direction of everything consistent, from product development to your brand voice to the social channels you use. This will allow you to craft marketing messages targeted specifically to them. You can even give them a face using stock photography or illustration if you want - because maybe it’s important for your team to put a face to a name.īasically, you want to think about and speak about this model customer as if they were a real person. You’ll understand their goals, pain points, and buying patterns.

You’ll give this buyer persona a name, demographic details, interests, and behavioral traits. (That being said: since different types of customers may buy your products for different reasons, you might need to create more than one buyer persona.) But you can create a customer persona to represent your customer base. You can’t get to know every customer or prospect individually. You might also hear it called a customer persona, audience persona, or marketing persona. This persona is fictional but based on deep research of your existing or desired audience. What is a buyer persona?Ī buyer persona is a detailed description of someone who represents your target audience.

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience.

Persona 4 save data creator